In today's market, companies and individuals do not have the expertise and time to put together a successful special event.  Rather, they must shop around for separate services such as caterers, florists, rental companies, photographers, musicians, parking attendants, etc.  More often than not, those looking to put on an event do not know where to start.  Given this daunting task, individuals and companies alike need an intermediary who has done the research and planning for them and established relationships with the various businesses required to successfully pull off such events.

Customers have two choices when seeking a party planner.  They can go to a large special events company that will charge them an exorbitant fee to arrange a successful event, or they can turn to an individual party planner who will charge them a lower fee, but will not be able to offer them the choices and quality of a large service.

A Fabulous Affair will meet the emerging market need for a reasonably priced party planning service which provides a wide range of quality services.  By finding its competitive advantage servicing both ends of this spectrum, A Fabulous Affair expects to capitalize immediately on the demand for the selection provided by large-scale specialty events planners as well as the lower priced alternatives.  The expertise and experience of the owners assure prospective customers that their multiple needs will be met.